At the 61st International Art Exhibition — La Biennale di Venezia, Azerbaijan presents the pavilion "The Attention" by Honored Artist Faig Ahmed. The exhibition is organized by the Heydar Aliyev Foundation supported by the Ministry of Culture and the Embassy of Azerbaijan in Italy.
Conceived as an immersive, multimodal environment, "The Attention" unfolds across a sequence of interconnected spaces. The work responds to the uncertainty, anxiety, and information overload of the contemporary era, exploring internal consciousness and reconnection to demonstrate how art can emerge from chaos.
Conceptually grounded in the legacy of Imadaddin Nasimi—a preeminent Azerbaijani poet and central figure of the Hurufi tradition—the project synthesizes heritage with innovation. Ahmed integrates advanced technologies, including quantum systems, neuro-reactivity, and data-driven processes, alongside traditional artistic methods.
The exhibition establishes a direct parallel between Hurufi philosophy and the quantum understanding of reality, positioning quantum information as the contemporary counterpart to these ancient metaphysical insights.
The Pavilion is curated by Gwendolyn Collaço whose expertise spans Islamic art, material culture, and cross-cultural exchange.
