When Azerbaijan speaks of economic diversification, the conversation often gravitates toward manufacturing, logistics, or green energy. Yet beneath these high-profile ambitions lies a quieter, more consistent engine of non-oil growth: fruit and vegetable production and exports. Far from being a secondary sector, agriculture—particularly horticulture—has emerged as one of the most reliable drivers of Azerbaijan’s non-oil export performance, rooted as much in history as in modern market dynamics.
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