Last month, Facebook was the most widely used social network in Azerbaijan, APA-Economics reports, citing StatCounter.
🔵 During this period, Facebook’s share of Azerbaijan’s social media market stood at 72.8%, which is 4.04 percentage points higher than in November last year and 8.9 percentage points higher year-on-year.
✖️ In terms of user numbers, X ranked second with a 7.14% share. Its market share was 8.8 percentage points lower compared to the previous month, but 0.18 percentage points higher year-on-year.
▶️ The third most used social network in the country was YouTube with a 6.57% share. This figure was 0.37 percentage points lower than in November, but 1.64 percentage points higher compared to the same period last year.
📸 Fourth place was taken by Instagram with a 6.19% share. Its market share decreased by 0.89 percentage points month-on-month and by 6.81 percentage points year-on-year.
📌 Last month, Pinterest ranked fifth with a 5.98% share, after its market share fell by 1.09 percentage points month-on-month and 3.42 percentage points year-on-year.
💬 In sixth place was Reddit with a 0.53% share. The platform’s market share in Azerbaijan increased by 0.04 percentage points on a monthly basis, but declined by 0.53 percentage points year-on-year.
💼 In December, LinkedIn ranked seventh with a 0.42% market share. Its share rose by 0.04 percentage points month-on-month, while falling by 0.03 percentage points compared to the same period last year.
